Zillow's top 10 most popular markets of 2023 shows swing to the East

Emilee Coblentz, USA TODAY

December 27, 2023 at 5:19 AM·2 min read

Each year, real estate website Zillow shares its top-10 most popular markets with the public, in some places aligned with the housing market at large, and in others, not.

Kansas’ Prairie Village was Zillow’s most popular city of 2022, showing a shift in interest to the Midwest from 2021's West Coast lead: South Lake Tahoe in California.

"Zillow surfers generally gravitated toward smaller cities in 2023," Zillow's report shows. Only one of the ten cities has over 100,000 residents. Most of the remaining towns have less than 50,000.

Zillow's top 10 most popular markets of 2023

West Chester, Pennsylvania
Nashua, New Hampshire
Manchester, New Hampshire
Wethersfield, Connecticut
West Hartford, Connecticut
Stow, Ohio
Middletown, Connecticut
Twinsburg, Ohio
Newington, Connecticut
Concord, New Hampshire

10 best real estate markets for 2024: Sales growth and affordability

More on the winning town

West Chester, Pennsylvania is home to about 20,000 residents. Zillow reports that "strong interest" in the West Chester area has increased home values over 8% the past year.

According to the real estate company, the typical home in West Chester lies around a $584,000 value. Though this may be higher than similar Pennsylvania towns, Zillow reports, it's much more affordable than the nearby cities of New York and Washington D.C.

West Chester was among the top 100 cities with the most page views on Zillow's website, hanging with cities with much larger populations. "Almost two thirds of those views came from outside the city, a possible signal of interest in moving in."

Zillow's housing market snapshot

Total worth: $51.94 trillion
The total value is 49% higher than before the pandemic
The total value has jumped $2.6 trillion in just the last year
Home prices rose 1.3% over the last year on average

Zillow: New York drops to third most valuable housing market as national market rebounds

Kinsey Crowley contributed to this story.

This article originally appeared on USA TODAY: Zillow's top 10 most popular markets of 2023

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Zillow's top 10 most popular markets of 2023 shows swing to the East

Zillow's top 10 most popular markets of 2023

More on the winning town

Most popular seaside town and more

Zillow's housing market snapshot

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