Walmart wants to pay you $30 to recycle your child’s old car seat rather than tossing it.
The retailer on Monday is launching its first-ever child car seat trade-in event that runs through Sept. 30 at nearly 4,000 participating Walmart Supercenters across the country.
Parents are encouraged to bring in their old or expired car seats to customer service and get a $30 Walmart gift card in exchange.
All car seat brands are accepted, according to Walmart. Trade-ins are limited to two per household. The promotion is limited to car seats; booster seats will not be accepted.
“Safety – especially car seat safety – is a top priority for Walmart’s Baby department, so we wanted to use our size and scale to create an event that offered unprecedented access to trade in an outgrown car seat for a gift card,” said Melody Richards, vice president of Walmart Baby.
“Sustainability is of equal importance to Walmart, so we’re happy to work with TerraCycle who will recycle every component of the car seats,” Richards said.
TerraCycle estimates that Walmart’s buyback program will divert the plastic equivalent of 35 million water bottles from landfills.
September is also National Baby Safety Month and Walmart’s initiative aims to incentivize parents to check the size of their child’s car seat and its expiration date to ensure the product’s effectiveness.
All month long, Walmart is also offering deep discounts on baby essentials like cribs, car seats, strollers, high chairs, nursery furniture and nursing pumps.
Rival retailer, Target, ran its biannual car seat trade-in recycle event earlier in September. It ended Sept. 13. Participants were given a coupon for 20% off a new car seat, stroller or select baby gear to be used at Target stores or online.
Stephanie is a writer for Yahoo Finance. Follow her on Twitter @SJAsymkos.