Streaming: 61% of viewers believe their subscriptions are too expensive, report says

Yahoo Finance Live breaks down the most appealing streaming service series, rising subscription costs, and featured international content available for streaming platform subscribers.

Video Transcript

- I want to choose my own path, live in the moment. My superheroing days are over.

RACHELLE AKUFFO: Well, that was the very first teaser for Marvel's highly anticipated "Thor, Love and Thunder." The latest installment in the beloved franchise is packed with big Hollywood names like Chris Hemsworth, Tessa Thompson, Chris Pratt, Russell Crowe, and Natalie Portman as the franchise's first female Thor. Now "Love and Thunder" is set to debut in theaters on Friday, July 8. After that, fans will be able to stream it on Disney+, along with the rest of the Marvel family.

And speaking of streaming wars, with so many platforms out there, a new study finds that cost is king when it comes to choosing a streaming favorite. According to Fandom's State of Streaming Report, 61% of people believe their streaming subs are too expensive, averaging the average streamer at $7.46 monthly. Now, Dave, here, you're looking at how much each streaming platform costs. Which one do you think brings the most value to the table?

DAVE BRIGGS: The most value to the table. I mean, I'm the wrong guy to ask. I really watch one show on all these streaming networks combined, and that is the great "Ted Lasso." It really just depends on your family and how your kids really use that. And we kind of spread out, unfortunately, Rachelle. I think we have a subscription to every single one of the names you have on your screen. That's what's the problem--

RACHELLE AKUFFO: Oh, wow.

DAVE BRIGGS: --when you have a high schooler, a middle schooler, an elementary student, and then two married people. It's a problem. So I guess I'd have to say HBO Max. That's the one I'm watching right now because "Winning Time" is terrific. That's the story of the Lakers.

BRAD SMITH: Are you saying if I have all of them, then I just have split personalities like Jason McAvoy--

DAVE BRIGGS: That's exactly what I'm saying. Yes.

BRAD SMITH: Exactly. And so I think at the end of the day, yes, price is so important. We saw that play out in Netflix earnings this afternoon. And one huge thing that we also have to think about is the types of content that they're spending on.

You raised that point of how much they're spending on content going forward from here and how well those titles not only attract, but retain some of those subscribers moving forward, especially as we know that there is so much churn after a season may end. However, I mean, I already know I'm going to watch "Bridgerton," and I'm going to stay with my Netflix subscription.

DAVE BRIGGS: Well, you just got Rachelle. You just said Rachelle's magic word.

BRAD SMITH: Oh, "Bridgerton."

RACHELLE AKUFFO: You already know.

BRAD SMITH: Sign me up.

RACHELLE AKUFFO: So "Bridgerton," of course, is my favorite. I'm sure of the hundreds of millions of views they've got, half of them are probably just from my household. But the thing I love about Netflix is they also have a lot of really great international content. So I'm a big fan of Korean dramas. Obviously, you have "Squid Game." But they also have a lot of African content, a lot of Nollywood shows, like they have "Castle and Castle." They have "Young, Famous, and African."

And when I tried to compare some of the international offerings, I didn't quite like what I saw in some of the other platforms. And I also am a big fan of Korean dramas. I see those on Roku. There's one called "Now We are Breaking Up."

And Amazon Prime, I already use it for shopping. So this was just sort of a bonus to be able to see some of my British shows like "EastEnders," a miserable soap opera that makes you feel a lot better about your life. And so that's one of my favorites. So you really do have to pick and choose and see if it ends up being cheaper to have cable versus having all these things packed into all these little subscriptions.

BRAD SMITH: All right, we got to go. Favorite title, you got to let me know.

DAVE BRIGGS: "Ted Lasso," easy.

BRAD SMITH: "Ted Lasso," all right, done deal. Let's take another look at Netflix shares. NFLX, it is tanking here in afterhours trading, deep in the red, mirroring their logo here, down by about 25%.