Roku and Nielsen announce strategic alliance

Yahoo FInance's Jared Blikre joined Yahoo FInance Live to break down the details of Roku and Nielsen's strategic alliance and what this means for companies and investors.

Video Transcript

SEANA SMITH: Roku and Nielsen, both stocks getting a pop here after hours following a deal that was announced. Roku buying Nielsen's advanced advertising business. Jared Blikre has a little bit more for us. Jared.

JARED BLIKRE: That's right. So this is a strategic partnership between Nielsen and Roku. And eventually, Roku is going to be buying Nielsen's advanced video advertising business. That's AVA. And I looked this up. I wasn't too familiar with it, but it looks like it targets-- it delivers targeted advertising to stream content. So you manage to leverage the power of targeted ads, for instance, from Facebook to whatever. That's coming to Roku now.

So there's no deal expected-- excuse me, the deal is expected to close in the second quarter. We don't have terms, but you can see Roku, which was already up 6% today, up another 2 and 1/2% in extended trading here. It was up as much as 4% or 5%. And let's also check out Nielsen, because that stock is up 6%, so maybe unlocking some value there. Also want to do a quick recap of Zoom earnings here.

Now their first quarter-- excuse me-- first quarter forecast was a nice raise here. It really beat the Street expectations. We're seeing revenue of $900 million to $905. Estimate was for a much lower, $830 million about. They're also saying full year adjusted EPS at $0.95 to $0.97. Estimate was for much lower, $0.72. Coming away with a nice boat of free cash load for the quarter.

And then some commentary here from Eric Yuan, the founder and CEO. He said, as we enter fiscal year 2022, we believe we are all well-positioned for strong growth with our innovated video communications platform. Again, this is our 2020 company of the year at Yahoo Finance. And let's just take a look at where that stock has been one more time, up 290%, but worth reiterating, still off about 30% from those record highs, guys.