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Shoppers Are Calling This $12 TikTok-Viral Gloss a Lip Stain That ‘Stays on Practically All Day’

Kleigh Balugo

February 25, 2025 at 4:00 PM·3 min read

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There’s nothing more annoying than having to reapply your lip product throughout the day. Amidst the chaos of our super jam-packed schedules, the last thing we want to worry about is our lip gloss wearing off. Because of this, TikTok has been losing their minds over long-wearing lip stains that promise to survive whatever the day brings. (Yes, lunch time too.) And although the search for the perfect lip stain hasn’t been easy, NYX’s new IV Hydrating Gloss Stains have quickly reached cult status—and for good reason.

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When it comes to lip glosses, staying power is definitely not their strong suit. But even though they need frequent touch-ups throughout the day, we still put up with it—because who can deny the power of a glossy lip? Although most of us have accepted our fate of endless reapplication, NYX is proving that glosses can last the whole day too. As confusing as it sounds, the new IV Lip Gloss Stains combine the gorgeous sheen of a gloss with the long-wear of a lip stain to deliver a truly one-of-a-kind lippie.

NYX's $12 IV Hydrating Lip Gloss Stain Lasts All Day

NYX IV Hydrating Lip Gloss Stain

$12 Buy Now On Amazon

$12 Buy Now On Ulta

$15 Buy Now On Target

$12 Buy Now On NYX

If you want a lip product that goes on glossy and lasts all day, the NYX IV Hydrating Lip Gloss Stain will be your best friend.

While most lip glosses wear off super easily and most lip stains can leave our lips feeling cracked or dry, fans say the NYX IV Hydrating Lip Gloss Stain eliminates both of those problems completely. The two-in-one lip gloss to stain goes on glossy and pigmented when first applied, and as it slowly wears off you’re left with a diffused stain that lasts all day. (Some TikTokers have been wiping it off after application, but the color payoff will naturally fade to a stain on its own.) So, if you’ve been in search of a low-maintenance lip product that looks as good as it feels, take note of this one before it flies off the shelves.

If you don’t believe us, take it from the satisfied TikTokers and shoppers that claim the lip gloss is “worth the hype.” One Amazon reviewer wrote, “I loved this. It feels unlike any other gloss I’ve owned. The initial application is beautiful and smooth, no bad smell or taste. The gloss lasts an hour or two without much disruption, once it does come off, the stain that’s left is beautiful!”

To say the new NYX IV Hydrating Lip Gloss Stains are popular is a major understatement. In addition to all of the viral TikToks, the product has already received over 800 five star reviews on Amazon—with some reviewers even claiming the gloss hydrated their lips for over 12 hours. When it comes to our favorite lip products, we figured there’d always be a few drawbacks—but NYX is showing us we really can have it all. Plus, for $12, we have no choice but to pick up a few shades to add to our rotation.

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