Serta Simmons CEO on developing the first antiviral beds in the U.S.

Serta Simmons Bedding is teaming up with HeiQ, a Swiss firm specializing in textile innovation, to apply virus-killing technology to mattresses. Chairman & CEO David Swift joins The Final Round to discuss how the company plans on applying this tech to all hospitality mattresses and its retail portfolio, as well as competition and what’s ahead for the bedding industry.