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Impossible Foods Expands Plant-Based Sausages To Hong Kong Amid 'Unprecedented Demand'

Impossible Foods announced its plant-based sausage product will be available in Hong Kong starting Thursday.

What Happened: This is the first expansion for the "Impossible Sausage Made From Plants" outside of the United States, the Redwood City-based company said in a statement.

Impossible Sausage was unveiled in the U.S. in January at a Las Vegas event, and it's the company's second product after the launch of Impossible Burger in 2016.

The product is initially exclusively available at Starbucks Corporation's (NASDAQ: SBUX) stores in Hong Kong, as an ingredient in the latter's "Maize Impossible Sandwich."

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Impossible Sausage will further debut later this month at additional restaurants, including Fini's, Franks Italian American, Triple O's, and URBAN, according to the company.

Why It Matters: Impossible CEO Patrick Brown said there's "unprecedented demand" for the product, in what he described as a clear signal to the meat industry that "consumers are accelerating the shift to a plant-based food system."

Hong Kong was also the first international market Impossible expanded to — with the launch of the Impossible Burger in 2018.

Starbucks on Monday said it was expanding its plant-based menu in seven Asian markets, including Hong Kong. The coffee chain giant will offer food sourced from Impossible, rival Beyond Meat Inc. (NASDAQ: BYND), and Swedish vegan brand Oatly.

The Seattle-based company also added a breakfast sandwich, with the Impossible patty, to its menu in 15,000 stores in the U.S. in June.

Retailing giant Walmart Inc. (NYSE: WMT) sells the Impossible Burger at 2,100 stores and e-commerce platforms in the country.

Photo courtesy: Impossible Foods

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