money Here are the companies donating to racial justice causes
Protesters have assembled in all 50 states to express their outrage, grief, and anguish over the deaths of George Floyd and Breonna Taylor who lost their lives at the hands of police.
Brands, corporations, and retailers also are adding their voices by publicly speaking against systemic racism, hatred, and violence. A growing list of companies are also announcing their pledges of financial support by making contributions to relevant nonprofit organizations to advance the cause.
Here are the companies that are donating money.
Airbnb
The company announced a donation of $500,000 that will be split between the NAACP and Black Lives Matter.
Allbirds
The sneaker company made “rapid response contributions” to Black Lives Matter and NAACP Legal Defense and Educational Fund.
Amazon
The e-commerce giant gave $10 million that will be spread across the ACLU Foundation, Brennan Center for Justice, Equal Justice Initiative, Lawyers’ Committee for Civil Rights Under Law, NAACP, National Bar Association, National Museum of African American History and Culture, National Urban League, Thurgood Marshall College Fund, United Negro College Fund, and Year Up.
Apple
CEO Tim Cook announced donations of an unspecified amount would be made by the company to organizations including the Equal Justice Initiative, “a non-profit committed to challenging racial injustice.”
Bad Robot
J.J. Abrams’s production company pledged $10 million over the next five years to organizations with "anti-racist agendas that close the gaps, lift the poor and build a just America for all." The initial $200,000 investments will be made to the Black Futures Lab, Black Lives Matter, Community Coalition, Equal Justice Initiative, and Know Your Rights Camp.
Bank of America
The bank pledged $1 billion over four years of additional support to help local communities address economic and racial inequality accelerated by the global coronavirus pandemic.
Billie
The direct-to-consumer razor company ponied up $100,000 to be distributed across Black Lives Matter and the NAACP.
Bombas
Bombas, the direct-to-consumer sock company, is donating $250,000. The donation will be evenly distributed between five organizations chosen by black employees that “combat the root causes of systemic inequality in the black community.” The first wave of recipients are A Second U Foundation and Sister’s Circle.
Brooklinen
The direct-to-consumer textile company plans to donate an undisclosed amount of money to the “right partner(s)” as “the needs of the movement change.”
Brooks Running
Sporting apparel company Brooks Running donated $100,000 to the Equal Justice Initiative and pledged $1 (up to $250,000) for every runner who registers with the company to run on Global Running Day.
Cisco
Tech powerhouse Cisco announced it will donate $5 million across Equal Justice Initiative and Black Lives Matter.
Clif Bar
The food and beverage company announced a $100,000 donation to Color of Change and the African People’s Education and Defense Fund.
Colourpop Cosmetics
The company plans to donate $25,000 to the Minnesota Freedom Fund, $25,000 to the ACLU, and $250,000 to Black communities through other organizations.
DoorDash
DoorDash is donating $1 million that will be evenly split between Black Lives Matter and the creation of a fund for nonprofits that will be directed by black employees at DoorDash.
Etsy
The online marketplace donated $1 million to be evenly divided between Equal Justice Initiative and Borealis Philanthropy’s Black-Led Movement Fund.
Everlane
The retailer plans to donate $75,000 to the Equal Justice Initiative and $75K to the ACLU, the latter of which will continue to receive support through its 100% Human initiative.
Fabletics
Fabletics is donating $50,000 to support the ACLU in its fight for racial justice and immediate change.
CEO Mark Zuckerberg penned his company’s pledge to donate $10 million to organizations campaigning for racial justice.
Fashion Nova
The e-commerce apparel site plans to donate $1 million to organizations including Black Lives Matter, NAACP Legal Defense and Educational Fund, and Know Your Rights Camp.
Fila
The sporting apparel company announced its donation of $100,000 to Black Lives Matter.
Gap
On behalf of brands Athleta, Old Navy, Banana Republic, Intermix, Hill City, and Janie and Jack, the company has made a $250,000 donation to the NAACP and Embrace Race to fight against racial injustice.
Glossier
Millennial-favorite cosmetics company Glossier donated $500,000 across Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We the Protectors and another $500,000 to grants for black-owned beauty businesses.
Sundar Pichai, Google its parent company Alphabet’s CEO, announced the company’s plan to donate $12 million to fund organizations addressing racial inequities. This funding follows the $32 million that the tech giant has donated to racial injustice over the past five years.
Home Depot
The home improvement chain announced its contribution of $1 million to the Lawyers' Committee for Civil Rights Under Law.
Honest Beauty
The company is contributing $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative.
Intel
Tech giant Intel is pledging $1 million to organizations that address social justice and racism.
LEGO
The beloved Danish toy manufacturer said it will donate $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”
Levi’s
The legacy brand is donating $100,000 to the ACLU and another $100,000 to the mass incarceration campaign group Live Free USA.
Love Wellness
The women’s health brand made a $25,000 donation to the NAACP and Black Lives Matter.
Lululemon
The athletic apparel retailer plans to donate $100,000 to the Minnesota Freedom Fund.
Lyft
The ride-share company’s social initiative LyftUp will provide an additional $500,000 in ride credit to National Urban League, NAACP, National Action Network, Black Women’s Roundtable and National Bail Fund Network.
Netflix
Netflix’s CEO Reed Hastings committed $1 million to Policy Equity, a nonprofit organization with a mission to empower communities to hold law enforcement accountable.
Nike
The shoe company committed $40 million to support the black community over the next four years. The funds will target groups and organizations that focus on social justice, education, and addressing racial inequality in America.
P&G
Procter & Gamble is establishing a fund called “Take On Race” with an initial contribution of $5 million to “accelerate and expand” work related to social justice.
Patagonia
The brand is making a $100,000 donation to the NAACP Legal Defense Fund and pledged to continue its efforts.⠀
Peloton
Fitness contender Peloton is making a $500,000 donation to NAACP Legal Defense Fund.
Sephora
The makeup brand has given more than $1 million in support to organizations like National CARE, Center for Urban Families, NAACP, The National Black Justice Coalition, and The National Coalition on Black Civic Participation Black Women’s Roundtable.
Spanx
The company is donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund, and The Minnesota Freedom Fund. It is also donating an additional $100,000 to Atlanta-based organizations.
TikTok
The social media app announced its plans to donate a total of $4 million to be split among nonprofits fighting the racial injustice and inequality present in the country.
Toms
The company pledged $100,000 over the next three months to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter.
UnitedHealth Group
The insurance company said it will pay for the college tuition of George Floyd's children and donate $10 million and 25,000 volunteer hours to help Twin Cities neighborhoods affected by the riots including a $5 million donation to the YMCA Equity Innovation Center of Excellence.
Verizon (Yahoo Finance’s parent company)
The telecommunications and media company committed $10 million to: The National Urban League, the NAACP, National Action Network, Leadership Conference for Civil and Human Rights, Rainbow Push Coalition, National Coalition on Black Civic Participation, and the NAACP Legal Defense and Educational Fund.
Walt Disney Company
The company plans to donate $5 million in support of nonprofit organizations, beginning with a $2 million donation to the NAACP.
WeWork
The commercial real estate company pledge $2 million in business grants for black-owned WeWork member businesses.
Warby Parker
The online retailer of prescription glasses is pledging $1 million to organizations and initiatives focused on combating systemic racism.
YouTube
The company is pledging $1 million “in support of efforts to address social injustice."
Stephanie is a reporter for Yahoo Money and Cashay, a new personal finance website. Follow her on Twitter @SJAsymkos.
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