Which stores have the best Black Friday deals?

The largest American retailers are going to great lengths to win your Black Friday patronage because – for some of them – their livelihoods are at stake. 

Black Friday sales can be a lifeline for floundering retailers and could mean the difference between thriving in 2020 or filing for bankruptcy. 

“It is not a coincidence that struggling retailers frequently are offering the ‘best deals,’” said Jan Rogers Kniffen, retail expert and CEO of J Rogers Kniffen WWE. “They desperately need traffic in their stores.” 

October through December, or the fourth quarter, is crucial to retailers because performance has the ability to determine and forecast the following year’s earnings. The quarter “typically represents the largest sales period for most retailers, so it is an important indicator of health,” said Michelle Skupin, senior director of marketing and communications at RetailMeNot. 

LONDON: A Superdrug store advertises ahead of the Black Friday sales in London. (Photo: Hollie Adams/Getty Images)

The most effective marketing strategy is to “scream louder” than the competition with big deal offerings, Kniffen said. 

“Will it drive visitors to a store or website? Yes,” Kniffen said. “Will it solve those company’s problems? No.” 

To get the best shopping deals this holiday season, capitalizing on America’s failing retailers will yield the highest discounts, with discounts as much as 50% to 60% off, according to WalletHub’s 2019’s Best Stores for Black Friday

Retailers with the steepest Black Friday deals 

MADRID, SPAIN: A man is seen looking few screens which announce the sales of the Black Friday of next November 29th in Madrid, Spain. (Photo: Eduardo Parra/Europa Press via Getty Images)

Stage 

Average discount: 69.83% 

Belk 

Average discount: 66.92%

Bealls Florida 

Average discount: 62.56%

JCPenney 

Average discount: 60.97%

Kohl’s 

Average discount: 57.10%

New York & Company 

Average discount: 56.27%

Dick’s Sporting Goods 

Average discount: 52.27%

Kmart

Average discount: 51.84%

Sears 

Average discount: 49.25%

LONDON: A Boots store advertises sales ahead of the Black Friday sales in London. (Photo: Hollie Adams/Getty Images)

Fred Meyer 

Average discount: 47.14%

Macy’s

Average discount: 46.1%

BJ’s

Average discount: 39.3%

Lenovo 

Average discount: 38.6%

Meijer 

Average discount: 38.5%

Crowds walk past a large store sign displaying a Black Friday discount in midtown Manhattan, Friday, Nov. 23, 2018, in New York. (AP Photo/Bebeto Matthews)

HP 

Average discount: 37.4%

Nordstrom 

Average discount: 36.9%

Office Depot and OfficeMax 

Average discount: 36.6%

Staples

Average discount: 34.7%

Walmart 

Average discount: 34.3%

Shoppers walk past a placard that states "Black Friday preview" at a Macy's store as pre-Thanksgiving and Christmas holiday shopping accelerates at the King of Prussia Mall in King of Prussia, Pennsylvania. (Photo: REUTERS/Mark Makela)

Target

Average discount: 34.3%

Academy Sports & Outdoors 

Average discount: 31.8%

Best Buy 

Average discount: 29.5%

Dell Home 

Average discount: 28.6%

Big Lots 

Average discount: 27.9%

A customer stands next to a container advertising Black Friday offers in a branch of Mamas and Papas in Manchester, Britain. (Photo: REUTERS/Phil Noble)

Amazon 

Average discount: 25.4%

Harbor Freight 

Average discount: 22.8%

Costco 

Average discount: 21.3%

True Value 

Average discount: 20.8%

Ace Hardware 

Average discount: 11.8%

Stephanie is a writer for Yahoo Finance. Follow her on Twitter @SJAsymkos.

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