Which stores have the best Black Friday deals?

·Reporter

November 24, 2019 at 12:42 PM

The largest American retailers are going to great lengths to win your Black Friday patronage because – for some of them – their livelihoods are at stake.

Black Friday sales can be a lifeline for floundering retailers and could mean the difference between thriving in 2020 or filing for bankruptcy.

“It is not a coincidence that struggling retailers frequently are offering the ‘best deals,’” said Jan Rogers Kniffen, retail expert and CEO of J Rogers Kniffen WWE. “They desperately need traffic in their stores.”

October through December, or the fourth quarter, is crucial to retailers because performance has the ability to determine and forecast the following year’s earnings. The quarter “typically represents the largest sales period for most retailers, so it is an important indicator of health,” said Michelle Skupin, senior director of marketing and communications at RetailMeNot.

LONDON, ENGLAND - NOVEMBER 20: A Superdrug store advertises ahead of the Black Friday sales on November 20, 2019 in London, England. (Photo by Hollie Adams/Getty Images) — LONDON: A Superdrug store advertises ahead of the Black Friday sales in London. (Photo: Hollie Adams/Getty Images)

The most effective marketing strategy is to “scream louder” than the competition with big deal offerings, Kniffen said.

“Will it drive visitors to a store or website? Yes,” Kniffen said. “Will it solve those company’s problems? No.”

To get the best shopping deals this holiday season, capitalizing on America’s failing retailers will yield the highest discounts, with discounts as much as 50% to 60% off, according to WalletHub’s 2019’s Best Stores for Black Friday.

Retailers with the steepest Black Friday deals

MADRID, SPAIN - NOVEMBER 19: A man is seen looking few screens which announce the sales of the Black Friday of next November 29th, on November 19, 2019 in Madrid, Spain. (Photo by Eduardo Parra/Europa Press via Getty Images) — MADRID, SPAIN: A man is seen looking few screens which announce the sales of the Black Friday of next November 29th in Madrid, Spain. (Photo: Eduardo Parra/Europa Press via Getty Images)

Stage

Average discount: 69.83%

Belk

Average discount: 66.92%

Bealls Florida

Average discount: 62.56%

JCPenney

Average discount: 60.97%

Kohl’s

Average discount: 57.10%

New York & Company

Average discount: 56.27%

Dick’s Sporting Goods

Average discount: 52.27%

Kmart

Average discount: 51.84%

Sears

Average discount: 49.25%

LONDON, ENGLAND - NOVEMBER 20: A Boots store advertises sales ahead of the Black Friday sales on November 20, 2019 in London, England. (Photo by Hollie Adams/Getty Images) — LONDON: A Boots store advertises sales ahead of the Black Friday sales in London. (Photo: Hollie Adams/Getty Images)

Fred Meyer

Average discount: 47.14%

Macy’s

Average discount: 46.1%

BJ’s

Average discount: 39.3%

Lenovo

Average discount: 38.6%

Meijer

Average discount: 38.5%

Crowds walk past a large store sign displaying a Black Friday discount in midtown Manhattan, Friday, Nov. 23, 2018, in New York. The holiday shopping season presents a big test for a U.S. economy, with overall growth so far this year relying on a burst of consumer spending. (AP Photo/Bebeto Matthews) — Crowds walk past a large store sign displaying a Black Friday discount in midtown Manhattan, Friday, Nov. 23, 2018, in New York. (AP Photo/Bebeto Matthews)

Average discount: 37.4%

Nordstrom

Average discount: 36.9%

Office Depot and OfficeMax

Average discount: 36.6%

Staples

Average discount: 34.7%

Walmart

Average discount: 34.3%

Shoppers walk past a placard that states "Black Friday preview" at a Macy's store as pre-Thanksgiving and Christmas holiday shopping accelerates at the King of Prussia Mall in King of Prussia, Pennsylvania, U.S. November 22, 2019. REUTERS/Mark Makela — Shoppers walk past a placard that states "Black Friday preview" at a Macy's store as pre-Thanksgiving and Christmas holiday shopping accelerates at the King of Prussia Mall in King of Prussia, Pennsylvania. (Photo: REUTERS/Mark Makela)

Target

Average discount: 34.3%

Academy Sports & Outdoors

Average discount: 31.8%

Best Buy

Average discount: 29.5%

Dell Home

Average discount: 28.6%

Big Lots

Average discount: 27.9%

A customer stands next to a container advertising Black Friday offers in a branch of Mamas and Papas in Manchester, Britain November 20 2019. Picture taken November 20, 2019. REUTERS/Phil Noble — A customer stands next to a container advertising Black Friday offers in a branch of Mamas and Papas in Manchester, Britain. (Photo: REUTERS/Phil Noble)

Amazon

Average discount: 25.4%

Harbor Freight

Average discount: 22.8%

Costco

Average discount: 21.3%

True Value

Average discount: 20.8%

Ace Hardware

Average discount: 11.8%

Stephanie is a writer for Yahoo Finance. Follow her on Twitter @SJAsymkos.

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Retailers with the steepest Black Friday deals

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