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25 Pride products from brands that actually give back to the LGBTQ+ community

Pride month products brands give back LGBTQ community
Pride month products brands give back LGBTQ community


These brands are putting their money where their mouths are this Pride Month.

Pride month products brands give back LGBTQ community
Pride month products brands give back LGBTQ community

Image Composite for equalpride, individual credits below

Are you ready for a month of rainbow capitalism?

It's June (better known to global LGBTQ+ community as Pride Month!) and that means that we're all being inundated with a wave of rainbow flags, empowering messages, and (probably most prominent) images and ads from brands offering so much Pride-themed merch. But not all of it is created equal!

During Pride, some companies seek to only profit off the idea that they are "allies," but more and more companies are collaborating with queer artists and designers and using money to actually support LGBTQ+ organizations.

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These products actually do something to benefit the LGBTQ+ community other than just giving us another option of rainbow socks or mugs to buy.

Scroll through to see which Pride products actually give back to the LGBTQ+ community this month, and keep checking back as we update throughout the month of June.

1. TomboyX

TomboyX is a queer-founded clothing brand that aims to serve the LGBTQ+ community with its inclusive sizing and styles. The company sells briefs, boy shorts, bras, binders, boxer briefs, and more in several different rainbow styles perfect for Pride. The company gives to LGBTQ+ non-profits all year long.

2. Pressed Juicery

Pressed Juicery juice pride pack bottles
Pressed Juicery juice pride pack bottles

Pressed Juicery

This cold-pressed juice company has a limited edition Pride Pack featuring custom labels designed by three LGBTQ+ artists: Javier Galindo, Indi Ho, and Tzasná Pérez Espinosa. The pack features the artwork on 3 of Pressed Juicery's most popular flavors (Citrus 2, Strawberry Orange Mango, and Greens 3) and can be bought in stores or online. Purchases made in June directly support PFLAG National.

3. Dockers

dockers pride tanktop sweatshirt t shirt
dockers pride tanktop sweatshirt t shirt

Dockers

Docker's all-new Pride collection for 2024 features five pieces with unique graphics from artist Rawley Clark. The collection includes t-shirts, tank tops and sweatshirts. Dockers is partnering with the Stonewall Community Foundation for the seventh year this year.

4. Calvin Klein

Jeremy Pope for Calvin Klein
Jeremy Pope for Calvin Klein

Gordon von Steiner/Calvin Klein

Jeremy Pope for Calvin Klein

Iconic clothing brand Calvin Klein recently launched its 2024 Pride collection with a campaign starring Jeremy Pope and Cara Delevingne. The collection includes underwear, including Calvin Klein's signature cotton stretch and modern cotton styles, tees, and a tank. Calvin Klein partners with organizations like the Transgender Law Center and ILGA World and has donated over $240,00 this year. CK stores in North America will also be hosting a register roundup from June 3 to July 6, with all proceeds going to ILGA World.

5. Skittles

skittles pride pack candy
skittles pride pack candy

Mars Wrigley

Candy brand Skittles is back with another Pride Pack this year in support of GLAAD. For the fifth year in a row, Skittles is donating $1 per every Pride pack sold (up to $100,000) to GLAAD. Skittles is also doing a GLAAD donor matching program where GLAAD donors can receive a limited edition hip pack featuring the 2024 Pride pack design. Skittles will match all donations up to $25,000 and the first 500 donors to make a matched gift of $75 or more will receive the hip pack.

6. IKEA

Ikea pride bag cake storstomma
Ikea pride bag cake storstomma

IKEA

IKEA US has launched a new rainbow cake at IKEA restaurants across the country for $3.99, with up to $100,000 of proceeds going to True Colors United. Additionally, starting June 1, 100 percent of retail sale price (up to $50,000) of both sizes of the iconic Storstomma bag will be donated to Rainbow Railroad.

7. Skullcandy

skullcandy pride speaker bluetooth
skullcandy pride speaker bluetooth

Skullcandy

Skullcandy's new limited edition All Love Terrain XL wireless bluetooth speaker is made in partnership with To Write Love on Her Arms and proceeds will benefit mental health support programs specifically designed for the LGBTQ+ community.

8. Reebok

reebok pride shoes sneakers apparel
reebok pride shoes sneakers apparel

Reebok

Reebok's newest Unity by Reebok installment features graphic tees, pants, hoodies, and shorts, as well as three different styles of shoe. In conjunction with the collection, Reebok is donating $10,000 to the Boston Alliance of LGBTQ+ Youth.

9. NIVEA

Nivea creme tin pride
Nivea creme tin pride

Nivea

This year, Nivea is partnering with PFLAG National for the "Proud in Your Skin" campaign, which features not only a limited-edition, Pride-themed Nivea creme tin, but also influencer partnerships, supporting the PFLAG Connects: Communities program, promoting empowerment and support for LGBTQ+ individuals, and more.

10. Bombas

bombas socks tees underwear pride
bombas socks tees underwear pride

Bombas

Bombas socks is back with its newest Pride collection, featuring tees, underwear, and, of course, socks, in a variety of styles. For every purchase from the Pride collection, an essential clothing item will be donated by Bombas to organizations in support of LGBTQ+ people.

11. Bluebella

bluebella swimsuits models two women
bluebella swimsuits models two women

Bluebella

Swimwear and lingerie brand Bluebella launches its Pride campaign this June with a vibrant new swimwear collection. For the second year in a row, Bluebella is donating 10 percent of swimwear profits during Pride month to support Outright International.

12. Pura Vida

pura vida bracelets two hands pride
pura vida bracelets two hands pride

Pura Vida

Pura Vida's Pride collection features a variety of gorgeous bracelets, rings, necklaces, and earrings, with all sorts of designs that signify and celebrate different aspects of the LGBTQ+ community. For every bracelet sold, Pura Vida will donate 5 percent of the purchase price to The Trevor Project.

13. Adidas

Adidas pride Pabllo Vittar
Adidas pride Pabllo Vittar

Adidas

This year, the iconic athletic and lifestyle brand teamed up with popular queer Brazilian pop star Pabllo Vittar, as well as LGBTQ+ athletes and allies Tom Daley, Layshia Clarendon, Stonewall FC London player Jo Kokkinopliti, and Athlete Ally founder Hudson Taylor, to co-create and launch their 2024 Pride collection, which can be shopped on the official Adidas website. The collection benefits Athlete Ally, a non-profit organization that advocates and rallies for more LGBTQ+ inclusion and equity in the world of sports.

14. Wildfang

www.instagram.com

While Wildfang doesn't do a specific Pride collection per se, since 2022, the company has taken the 1 percent pledge in collaboration with Pledge 1%, committing 1 percent of its annual revenue to organizations. So far, Wildfang has given more than $1 million to organizations like The Trevor Project, ACLU, Planned Parenthood, and Tegan & Sara Foundation.

15. Paula Rosen Jewelry

paula rosen jewelry pride necklace ring
paula rosen jewelry pride necklace ring

Paula Rosen Jewelry

This June, Paula Rosen Jewelry's collection The Rainbow Room celebrates love, equality, and diversity with pendants, bracelets, and rings. 50 percent of all proceeds from The Rainbow Room will be donated to The Trevor Project.

16. Eyebuydirect

Eyebuydirect Pride On collection Shine Bright
Eyebuydirect Pride On collection Shine Bright

Eyebuydirect

Through June 30, Eyebuydirect is donating 100% of sales proceeds (up to $50,000) from its Pride On collection of stylish rainbow and Pride flag colored frames to The Trevor Project.

17. Explorer Cold Brew

explorer cold brew
explorer cold brew

explorer cold brew

Coffee brand Explorer Cold Brew, founded by Cason Crane, supports LGBTQ+ causes year rounds through donating to causes like The Trevor Project. The company sells delicious cold brew chai and coffee concentrate in 4 caffeine levels, as well as flavors that can be added to drinks.

18. Hollister

hollister pride collection 2024
hollister pride collection 2024

hollister

Clothing brand Hollister's new Pride collection consists of six gender neutral pieces of clothing including both tops and bottoms. Hollister worked with long-time partner GLSEN, an education organization that helps LGBTQ+ students, on the collection and has pledged to donate $350,000 to the nonprofit this year.

19. Out of Print

Out of Print bans off our books tote
Out of Print bans off our books tote

Out of Print

Out of Print's "Bans Off Our Books" tote bag makes a strong statement against book bans, and the company is donating 10% of net sales on its entire collection this June to GLSEN and its programs like the Rainbow Library, which provides LGBTQ+ affirming texts to students with limited access due to bans.

20. Urban Decay

urban decay loud & proud pride record
urban decay loud & proud pride record

urban decay

This Pride month, makeup brand Urban Decay is releasing the LOUD + PROUD Vinyl Record featuring songs by artists like Charli XCX, Bree Runway, Troye Sivan, SOPHIE, Scissor Sisters, MARINA, Chrissy Chlapecka, MUNA, Slayyyter, and more! For each vinyl sold at $75, $50 will be donated to the Stonewall Community Foundation, which supports over 700 nonprofits through scholarships, funding, microgrants, and consulting and training. The album art is by artist Thaddeus Coates.

21. Chrome Industries

Chrome Industries pride collection
Chrome Industries pride collection

Chrome Industries

Heritage bag brand Chrome Industries has teamed up with LGBTQ+ nonprofit True Colors United on its Pride capsule collection. 100% of profits (up to $15,000) from the collection will support True Colors United. The collection includes Chrome's best-selling bas styles including the Kadet Max, Kadet Sling, and Tensile Sling in a new grid pattern.

22. Brooks Running

www.instagram.com

Brooks Running has launched its Run Proud 2024 Collection: Brooks Running x Adam Dalton Blake in conjunction with queer Brooklyn-based artist Adam Dalton Blake. Brooks partners with Front Runners, a running club that promotes inclusivity and the LGBTQ+ community, by providing grants to local chapters.

23. Pair Eyewear

Pair Eyewear pride collection
Pair Eyewear pride collection

Pair Eyewear

Pair Eyewear has delightful frames in rainbow, Pride flag, and many other queer themed styles in its Love Wins collection. A portion of the proceeds from this collection will support GLSEN's mission to create inclusive school environments for LGBTQ+ youth.

24. Starbucks

starbucks pride collection cups
starbucks pride collection cups

Starbucks

Starbucks has launched the latest iteration of its Artist Collection Series of cups in partnership with queer artist Sofie Birkin. Starbucks recently announced an expanded partnership with the National Center for Transgender Equality to allow employees to gain access to confidential, advisory servises and up to $500 reimbursment for eligible costs related to gender marker and name changes.

25. David Yurman

David Yurman pride collection
David Yurman pride collection

David Yurman

David Yurman jewelry is pairing with The Trevor Project for the third year this year. The new Pride collection of bracelets, necklaces, and tags supprts the Trevor Project with 20% of the purchase price from these designs through December 31, 2024 going to the organization. $16 of the $20 purchase price from the orange cable bracelet also goes to The Trevor Project.