11 Best Life Insurance Companies of September 2021

·24 min read

Find the best life insurance companies of 2021. Learn all about coverage options, policy types and premiums.

Our Top Picks for Best Life Insurance Companies of September 2021

  • Bestow: Best No-Exam Life Insurance

  • Haven Life: Best for Term Life Insurance

  • Policygenius: Best Comparison Tool and Broker

  • Sproutt: Best New Independent Broker

  • Ethos: Best for Underwriting

  • Ladder: Best for Cheap Life Insurance

  • Northwestern Mutual: Best for Whole Life Insurance

  • Nationwide: Highest Customer Satisfaction

  • New York Life: Best for Convertible Term Policy

  • State Farm: Best for Universal Life Insurance

  • Liberty Mutual: Best for Online Term Life Insurance

Best Life Insurance Companies Reviews


  • Get a quote in seconds

  • 100% online application

  • Affordable premiums starting at $10/mo

  • Offers 10-, 15-, 20-, 25-, and 30-year term policies

  • Coverage from $50,000 to $1,500,000


  • Won't cover applicants over the age of 59

  • 20-year term not available to applicants over 45

  • Not available in New York

Bestow offers 10-, 15-, 20-, 25-, and 30-year term policies, with coverage from $50,000 to $1,500,000. Its policies are issued by top-rated insurer North American Company for Life and Health Insurance.

What makes Bestow stand out is the convenience and speed of its service. Its application process is fully online only and doesn’t require a medical exam to determine premium rates, only your identifying information and questions about your medical history, hobbies and lifestyle. Its policies are issued by top-rated insurer North American Company for Life and Health Insurance. The company also offers a comprehensive library of helpful information.

Why we chose this company

Bestow is designed for those who value a quick application process and simple term life options without a medical exam. If you’re not sure what that is, read What Is No-exam Life Insurance for more details.


  • Get immediate coverage up to $1M with InstantTerm

  • Policies underwritten by top-rated insurers

  • No medical exam policies available

  • Complimentary <a href=https://money.com/what-are-insurance-riders/>rider</a> with free or discounted access to digital perks


  • Doesn't offer spouse or child riders

  • Only offers term life insurance

  • Underwriting requires access to complete medical history

Haven Life offers 10-, 15-, 20-, 25- or 30-year term life insurance policy options, guaranteed level premiums and coverage amounts from $100,000 to $3 million. Applicants aged 20-59 can get coverage amounts up to $3 million, while those aged 60-64 can up to $1 million. Haven Term policies are issued by C.M. Life Insurance Company and MassMutual, depending on your state.

Other Haven Life policies include Haven Simple, a simplified issue term life insurance product, and AgeUp, a deferred income annuity that can offer guaranteed income during retirement.

Why we chose this company

Haven Life provides free perks to eligible policyholders, including a customized, state-specific and legally valid digital will, as well as subscriptions to a fitness app and online vault. Further, its online calculator can help you determine an appropriate benefit amount based on your annual income, household members and combined debt.


  • All types of life insurance policies available

  • Compare quotes from top insurers

  • Create a will or trust using attorney-approved tools

  • Save up to 50% or more on your policy


  • Premium quotes or ranges are non-binding

  • It takes time to get the final price

  • Underwriting requires entire medical history

If you’re matched with an insurer through Polycygenius and the company offers you a different life insurance rate than what the marketplace quoted, Policgenius will help you find a deal within the same price range. Some of Policygenius’ partners include AIG, Banner Life, Brighthouse, John Hancock, Lincoln Financial, Mutual of Omaha, Pacific Life, Principal, Protective, Prudential, SBLI and Transamerica.

For those new to life insurance, Policygenius offers a large library of educational resources, including recommendations for life insurance for people with depression, marijuana users and diabetics. This, coupled with its broad range of coverage options, make Policygenius a great place to compare life insurance quotes.

Finally, Policygenius provides a large library of educational resources, including recommendations for life insurance for people with depression, marijuana users and diabetics.

Why we chose this company

Policygenius is an online insurance marketplace that partners with several different companies. Unlike other comparison sites, this one won’t sell your information to third parties.


  • Whole life insurance policies without medical exams

  • Guaranteed life policies available

  • Tools to help you improve your quality of life to get lower rates

  • Options available for those who identify as non-binary


  • No phone assistance over the weekend

  • Coverage may be denied if you're in poor health or have a high BMI

  • No-exam policies may be denied if you've filed for bankruptcy

Sproutt Insurance is a new independent broker that matches consumers with life insurers like Prudential, Nationwide, and AIG Direct. Its partners offer standard term and whole life policies as well as no-exam life insurance, also known as guaranteed-issue policies.

Sproutt stands out for its unique approach to determining life insurance rates. The company uses an individualized “Quality of Life Index” determined by a short quiz covering healthy habits, exercise and emotional wellbeing.

Why we chose this company

Sproutt matches consumers with insurers and determines life insurance rates through a short quiz covering physical and emotional health.


  • No medical exam required for most policies under $1M

  • Same-day coverage available

  • 100% online application process

  • 30-day money-back guarantee


  • Doesn't offer many policy options

  • Limited rider options

Ethos offers term and life insurance policies from insurers with a long history in the industry, including Legal & General America, Ameritas and AAA Life. The company aims to make life insurance simpler by allowing prospective policyholders to get a quote in seconds and apply in minutes, without having to talk to an agent.

Its term life policies are standard, with 10- to 30-year terms and coverage limits between $50k and $1.5 million. The company also offers a guaranteed issue whole life insurance policy for people between the ages of 65 and 85 underwritten by AAA Life. Applicants can obtain instant approval for coverage amounts between $10k-$25k, regardless of their medical history.

Why we chose this company

Ethos allows prospective customers to get a quote and apply for coverage within minutes, without talking to an insurance agent. It offers two types of underwriting: simplified issue and full underwriting, providing customers with the option of a simpler application process.


  • Policies start at $5/mo

  • Up to $8 million in coverage

  • Online application in 3 steps

  • No medical exam required


  • Only offers term coverage

  • No riders for term policies

  • No coverage for multiple individuals or families

  • Only insures people aged 20-60

Ladder offers 10 to 30-year term life insurance policies and doesn’t charge policy, processing, or cancellation fees. That means you can cancel your coverage any time, with no strings attached.

Ladder’s best feature is that, unlike other insurers, it allows policyholders to change their coverage amount online at any time and pay accordingly. This is an attractive option for those worried about the possibility of their income changing down the road and who want to ensure their families have a financial safety net.

Why we chose this company

Ladder is unique in that it allows policyholders to increase or decrease their life insurance coverage to better fit their needs. Additionally, it offers the most affordable policies on our list.


  • Premiums will not increase with their whole life insurance

  • The cash value component grows tax-deferred

  • Coverage never expires

  • State Farm has been paying dividends to their customers since 1872


  • Must be purchased through a licensed agent

Though it doesn’t publicly list all its insurance policies, Northwestern Mutual offers a broad range of life insurance options. Its CompLife and Whole Life Plus policies make Northwestern the only insurer on our list offering policies that incorporate the laddering strategy. That means a portion of the coverage you buy can be term life insurance while the other can be whole life. This is a great strategy for those who may have both short- and long-term insurance needs.

Northwestern offers 10-, 20-, or 80-year renewable term options and several universal life insurance policies, including Executive Variable Universal Life (for employers) and Survivorship Variable Universal Life.

Finally, Northwestern also has a broad range of riders with which to customize its unique policies, although there may be restrictions and exclusions depending on the policy type and your state of residence.

Why we chose this company

Our top-rated traditional insurance company, Northwestern Mutual, consistently obtains high customer satisfaction rankings and fewer complaints than the average.


  • Doesn't charge a fee for policy conversions

  • No medical exam required to convert a policy

  • Credit wellness points can be put towards the underwriting ratings

  • Offers hybrid universal life and long-term care policies


  • Online quotes aren't available for most policies

  • Its 6 universal life policies are hard to differentiate

  • No guaranteed acceptance policies

Nationwide offers 15 to 30-year term life policies, all of which feature level premiums. Coverage amounts with Nationwide start at $100k for most policies, and these can be customized with several attractive riders like accelerated death benefit, premium waiver and children’s term insurance.

The company’s universal life policies include a hybrid universal/long-term care policy called YourLife CareMatters, a Survivorship Indexed UL, an Indexed Universal Life Accumulator with tax advantages and an Indexed Universal Life Protector with multi-layer tax protection.

Finally, Nationwide also offers a whole life policy with level monthly premiums and coverage starting at $10k.

Why we chose this company

Nationwide has a great A.M. Best financial strength rating of A+ as well as one of the highest customer satisfaction ratings on our list according to J.D. Power’s 2020 U.S Life Insurance Study.


  • Flexible life insurance plans

  • Term coverage include yearly and level premium convertibles

  • Yearly convertible policy starts with a low premium payment

  • Underwrites the AARP Life Insurance Program, offering both term and permanent group coverage without a physical exam


  • Premiums increase once the convertible option term ends

  • Premiums for conversions are higher than average

  • Doesn't offer online quotes

As a mutual insurance company, New York Life policyholders own part of the company’s shares (depending on the specific policy) and benefit from annual dividend payouts.

This insurer has a good selection of both term and permanent life insurance options, and its term policies include a conversion option.

New York Life also underwrites the AARP Life Insurance Program, which offers both term and permanent group coverage without a physical exam. Some of the program’s policies feature guaranteed rates, while others offer level premiums.

Why we chose this company

New York Life has a good selection of both term and permanent life insurance options, and its term policies include a conversion option. It also underwrites AARP’s life insurance program.


  • Premiums vary depending on the customer's needs

  • Optional add-ons like children's term rider or waiver of premium with disability

  • State Farm agents can be reached by phone or email

  • You can obtain a quote over the phone


  • Policies are only approved in office

  • No live chat option on the site

  • Not licensed in MA, NY, or WI

State Farm stands out for having an excellent customer service track record. With just a single complaint, its NAIC complaint ratio is significantly lower than the national median for companies of its size.

If you’re in the 16 to 45 age range, you may qualify for State Farm’s Instant Answer Term Insurance, which features $50,000 in coverage and doesn’t require a medical exam. You can get a quote over the phone, but policies are approved in-office.

State Farm also offers Select Term and Return of Premium life insurance. The Return of Premium option builds cash value, which you can borrow against, and pays you back the value of the policy if you outlive the initial term. Select Term features 10 to 30-year term lengths and a guaranteed benefit.

Why we chose this company

State Farm offers a flexible universal life insurance policy that allows its customers to raise or lower coverage and premiums.


  • Approval in as little as 10 minutes or less

  • No medical exam required

  • Immediate online approval for Passport Term (simplified issue insurance)


  • Monthly premiums are higher than average

Liberty’s Passport Term policy doesn’t require a medical exam, you only need to complete a simple online form to get a decision in as little as 10 minutes. The policy terms range from 10 to 30 years and policyholders have the option to renew their coverage at the end of the term or convert it into a whole life policy.

With above-average customer satisfaction scores, strong financial ratings and a low customer complaint ratio, Liberty Mutual is a great option for those looking to purchase term life insurance quickly.

Why we chose this company

Liberty Mutual’s Passport Term policy makes the company the best life insurer for quick approval. This policy doesn’t require a medical exam and approval can take as little as 10 minutes.

Other companies we considered


  • Compare rates from 30 different carriers

  • Licensed agents guide you through the process

  • Offers a membership rewards program


  • Online quotes require that users agree to calls from agents

  • Advertised rates and savings are subject to change

  • Must have a healthy lifestyle or pass a quiz to qualify for better rates

Health IQ is not part of our main list because its website doesn’t offer detailed information about their offers, though they partner with over 25 national insurers, including Prudential, Mutual of Omaha, and Transamerica. Their terms, policies, and riders depend on the provider the customer selects.


  • Premiums start from $9/mo

  • Approval in as little as 5 minutes

  • No medical exam required

  • Full refund if you cancel within the first 30 days


  • Only people aged 18-60 can apply

  • Term life is primarily offered to those in good health

  • Term life not available in NY

Lemonade is not part of our main list because of its limited life insurance offering. The company offers 10 to 30-year term life policies and whole life insurance for up to $1.5 million in coverage. Lemonade only offers term life without any riders and their age limit to apply is 60 years old.

Lemonade also offers pet, renters and homeowners insurance, and will soon add auto insurance to its portfolio.


  • Young and/or healthy applicants may not need a medical exam

  • Free nationwide policy for firstline workers

  • Direct Term life insurance can be purchased immediately online


  • Pricing not stated online

  • No conversion options for some policies

  • High rates for smokers

MassMutual is not part of our main list because even though they have a wide selection of life insurance policies, their whole life insurance offerings don’t allow withdrawals from the cash value and cannot be modified with riders.


  • Online quotes and account management

  • Policies available for people with HIV


  • Must apply (and cancel) through an agent

  • Doesn't offer no-exam (guaranteed issue) policies

  • Basic term life options

Guardian Life didn’t make it to our main list because of their below-average JD Power rating and their limited riders for their policies.


  • Military members can get coverage during war

  • Survivor Relations Team

  • High cap on the face value of their policies


  • Medical exam required for all policies

  • Some policies unavailable in New York

USAA isn’t part of our main list because it’s only available for military members and their families. Though it wasn’t included in JD Power’s latest study, it has a low complaint ratio of 0.11 — and its strong reputation in the insurance industry.


  • No medical exam required for term policies

  • Offers online quotes

  • Affordable underwriting for health conditions, including cancer

  • High cap on the face value of its policies


  • Policies for healthy individuals are pricier than average

  • Must apply to discover whether a medical exam is required

  • Sparse website resources

  • New York residents have limited options

Mutual of Omaha didn’t make it to our main list because its premiums are higher than the industry average for healthy individuals or older applicants. Application and processing times are also slower compared to those of other insurance providers.

Life Insurance Guide

We created this life insurance guide to answer questions related to life insurance, its different types and policy options, to help you select the best life insurance policy.

What is life insurance?

Life insurance is a contract between a policyholder and an insurer, in which the latter guarantees to pay a sum of money to the policyholder’s named beneficiaries upon his or her death. This sum of money, known as the death benefit, is funded by premium payments made by the insured throughout their lifetime.

Life insurance is meant to protect family members and loved ones from financial hardship upon the death of a primary breadwinner. Parents of young children or special-needs adult children could benefit from life insurance coverage.

Life insurance may also be a worthwhile investment for younger people without dependents who have considerable student debt and their parents are co-signers on their loans. Furthermore, by getting a policy young, they can take advantage of lower rates.

At its most basic, life insurance has two main components, a death benefit and a premium.

  • The death benefit, also called the face value, refers to the lump sum of money the insurer agrees to pay out to named beneficiaries upon the policyholder’s death.

  • Premiums are payments made by the policyholder to the insurer in exchange for the policy. Premiums are determined by the insured’s projected life expectancy. High-risk individuals, those who purchase larger death benefit amounts or permanent life insurance pay higher premiums.

Permanent and whole life insurance policies also include a cash value component that can serve two functions:

  • As a savings account where cash accumulates on a tax-deferred basis, and which the insured can access during their lifetime. Some policies may have restrictions on withdrawals depending on how the money will be used.

  • The cash value can also be used to cover premiums or purchase additional coverage.

It’s important to note that the cash value is a living benefit that stays with the insurance company when the policyholder passes. Any outstanding loans against it will reduce the policy’s death benefit.

What is the difference between term, whole, and universal life insurance policies?

Term Life Insurance

  • Out of all three policies, term life insurance is the most accessible and the easiest to understand, according to Alison Salka, Senior Vice President and Research Director at LIMRA

  • As the name suggests, a term policy lasts for a predetermined period (commonly 10, 15 or 20 years), and then it expires

  • If you were to pass away before the end of the term, a death benefit would be paid to your designated beneficiaries. It can be used to cover funeral expenses, help replace lost income and leave behind an inheritance

  • The death benefit can be paid out as a lump sum, in installments or as an annuity. When you choose a lump sum payout, your beneficiary receives the whole benefit at once. If you choose to annuitize your benefit payout, it’s spread out into fixed installments

Whole Life Insurance

  • Pays out a death benefit and has a savings portion called “cash value,” where interest may accumulate on a tax-deferred basis

  • Policyholders can access the savings component during their lifetime by borrowing or making withdrawals

  • The savings component can be invested

  • Policyholders can make payments over the premium and accumulate more

Universal Life Insurance

  • Consists of two components: the COI (Cost of Insurance) and a savings portion called the cash value

  • COI is the minimum premium amount that must be paid to keep the policy active, anything paid in excess goes to the cash value component

  • COI includes mortality costs, administrative fees and other expenses

Both whole and universal are considered permanent life insurance policies, meaning they can last a person’s lifetime.

Permanent life insurance policies can be used as investment vehicles. According to Chris Huntley from InsuranceBlogByChris, “whole life insurance is oversold and not needed in 90% of cases. It’s sold as more of an investment than as life insurance.”

Huntley also points out that it could take seven to ten years to break even on whole life insurance policies because of their upfront fees. This makes term life insurance the more appropriate option for the vast majority of people.

How much does life insurance cost?

Before buying a policy, speak to your financial advisor or a life insurance agent. It could also be helpful to understand the factors that go into determining your life insurance rates before buying a policy.

profile with clock inside the head
profile with clock inside the head


Your premiums will increase with the risk of disease as you get older.

male and female symbol
male and female symbol


Women have a higher life expectancy than men, so their rates tend to be lower.

heart with heart monitor line
heart with heart monitor line


Compromised health means higher premiums, and excellent health the opposite.

clipboard with medical cross
clipboard with medical cross


A family history of cancer or heart disease can increase rates.

lit cigarette
lit cigarette


Smokers will pay higher premiums than non-smokers.



High-risk jobs or hobbies (mining, fishing, transportation, rock climbing, skydiving) can mean higher premiums.

Life Insurance Glossary

Common life insurance terms


Insurance companies use underwriting guidelines to determine how much your policy will cost based on your health and family history, among others. They do so by classifying policyholders into risk pools. The higher the risk, the higher the premium.


Person, organization or charity that receives the life insurance payout (death benefit).


Coverage add-ons to your policy at an increased price, such as an accelerated death benefit, chronic illness, or long-term care.


When a beneficiary declines to receive or fails to claim the proceeds of a policy. In such cases, the death benefit goes to the remaining beneficiaries. If there are no other beneficiaries, the death benefit goes to the insured’s estate.

Life Insurance FAQ

What is the best life insurance?

There's no one best life insurance policy or company for everybody. Your choices regarding life insurance will depend on your needs and how you plan to use the policy. That said, our list of best life insurance companies is a good place to start your search.

How much life insurance do I need?

To calculate how much life insurance you need, the Insurance Information Institute recommends you add up your financial obligations (including services you provide for your family and benefits you may have through work), subtract any assets and sources of income your family might have access to, and then consider how long your loved ones will need to replace your income.

If you can, consult a financial advisor or CFP to understand how life insurance fits into your overall financial plan.

How does life insurance work?

Life insurance is a policy taken out on your life that pays out in the event of your death. It's a form of financial protection for your beneficiaries, who may use the policy's death benefit to cover your final medical expenses, set up a trust fund for your children's college tuition, pay off debt or cover estate taxes.

How much is life insurance?

On average, life insurance is a lot more affordable than people imagine, with some estimates averaging between $26 and $55 per month. How much you will actually pay will depend on a number of factors, including your health, habits, hobbies, etc.

What is the difference between term and whole life insurance?

The main difference between term and whole life insurance is that the former only lasts a set period or term, while whole or permanent policies cover a policyholder for (essentially) their entire lifetime.

Regarding the difference between term and whole life insurance, insurance strategist David Gastwirth recommends purchasing term life insurance if you're only interested in the financial protection a death benefit can afford. If, on the other hand, you are looking for an investment vehicle that can help you accumulate and distribute cash in a tax-efficient way, you may want to consider whole life insurance.

What is supplemental employee life insurance?

Supplemental employee life insurance is additional coverage you can purchase through your employer. If the coverage amount your company already offers you is insufficient, you may purchase supplemental employee life insurance to cover certain expenses.

Some of these policies may act as a form of death and dismemberment insurance or burial insurance, which means they may not pay out for all deaths or be used for all types of expenses.

What is the death benefit on life insurance policy?

The death benefit is the life insurance payout named beneficiaries may receive upon the death of an insured. Death benefits may be used to cover final expenses (funeral, burial, outstanding medical bills), mortgage payments, debt, children's college tuition, domestic labor expenses, estate taxes and living expenses for surviving dependents.

What type of life insurance has flexible premiums and an adjustable death benefit?

Some, but not all, universal life insurance (UL) policies feature flexible premiums. These insurance products also allow policyholders to increase or decrease the death benefit amount, within limits.

Note, however, that UL policies may have high maintenance and administrative fees, and that gains may not be as high as what other investment options can offer.

How we chose the best life insurance companies of 2021

To come up with our list of top life insurance companies, we looked at three key factors: financial stability, customer experience and product offerings.

To make the cut, insurers must have high customer satisfaction ratings as reported in J.D. Power’s latest U.S. Life Insurance Satisfaction Study, high A.M. Best financial strength ratings and a low number of complaints regarding their individual life insurance policies based on NAIC data.

They must also offer unique or innovative insurance plans and related products or convenience in the form of simplified underwriting.

Because we evaluated companies based on a combination of the above factors, this disqualified some well-known insurers, such as:

  • Transamerica

  • Prudential

  • MetLife

  • Lincoln Financial

  • AIG

  • Amica

Customer satisfaction

We used J.D. Power's 2020 U.S. Life Insurance Study, which measures the performance of insurance providers based on their application and orientation process, communications, interaction with customers, product offerings, price and statements. The study ranks national insurance providers on a scale of 1,000 points.

We also used The National Association of Insurance Commissioners' (NAIC) Complaint Ratio Report, which catalogs the number of complaints filed against each insurer.

We favored companies with high customer satisfaction ratings and low complaint ratios.

Policies and coverage

Life insurance policies are fairly similar across the board, so we favored companies that offer a convenient purchase process, innovative term life insurance options, and the flexibility to customize a policy through a variety of riders.

Financial strength

While this factor is often overlooked by consumers, financial stability matters. When an insurance company declares bankruptcy, their client and product portfolios are sold to other insurance providers, delaying any payouts for claims still being processed when the change takes place.

Most of our top picks are companies with high A.M. Best ratings, which speaks to their ability to pay out claims on time. Some of the companies on our list, specifically online life insurance marketplaces, are not rated by A.M Best, but they partner with insurers that have high financial strength ratings with this agency.

Summary of Money’s Best Life Insurance Companies of September 2021

  • Bestow: Best No-Exam Life Insurance

  • Haven Life: Best for Term Life Insurance

  • Policygenius: Best Comparison Tool and Broker

  • Sproutt: Best New Independent Broker

  • Ethos: Best for Underwriting

  • Ladder: Best for Cheap Life Insurance

  • Northwestern Mutual: Best for Whole Life Insurance

  • Nationwide: Highest Customer Satisfaction

  • New York Life: Best for Convertible Term Policy

  • State Farm: Best for Universal Life Insurance

  • Liberty Mutual: Best for Online Term Life Insurance

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